Case Study:
Doug Stanhope - Website Overhaul
Going simple and smart for his upcoming tour
Overview
The Client: Doug Stanhope is a stand-up legend who has achieved the rarified air of commercial success while also being revered by his peers, young & old. His specials can be found on Showtime, HBO, and Prime – and “The Doug Stanhope Podcast” is available on all streaming platforms.
The Challenge: Doug wanted to re-boot his website with a simpler, cleaner design and a heightened focus on redirecting site traffic to his most opportune marketing assets. This project included placing a Meta Ads pixel on the site (along with a general Meta Business Suite set up) to help build custom & lookalike audiences that can be leveraged in promoting his upcoming tour.
Deliverables:
Web Design w/ Mobile-Friendly Capability
Pixel Installation, Conversion Events, and Custom Audiences
Meta Business Suite Setup
The Result: A mobile-friendly website that drives Patreon Supporters, Store Purchases, Email Subscribers, and social media followers with heightened efficiency.
Before
Original Home Page Screenshot
LP Notes (Before)
Doug’s original site layout was slow-to-load due to the RSS feed integration with his podcast.
It also had too many navigation tabs and wasn’t optimized for mobile – making it difficult for visitors to take meaningful action once they arrived.
After
Current Home Page Screenshot
LP Notes (After)
We decided to go ultra-simple and treat Doug’s home page like a glorified LinkTree with immediate sign-posts directing visitors to more valuable engagement with Doug’s online offerings:
PODCAST
Links to Doug’s podcast page on Patreon.
STORE
Quickly connects to Doug’s Shopify store, which can also be leveraged with his Meta Ads pixel.
FEATURED VIDEO
We scrapped the entire “Video” tab on his page, opting instead to focus on one “Featured Video” (usually, his newest). This keeps site maintenance to a minimum, and offers another plug to drive visitors to his Patreon page.
DONATIONS
For those who can’t afford to subscribe, or those subscribers who can afford to give more … a Donations widget with no minimums and single or monthly opt-ins.
SUBSCRIBER FORM
An email sign-up at the footer of each page. Integrated with Doug’s email platform, and informs custom & lookalike audiences for future ad campaigns.
SOCIAL LINKS
Header & Footer links to find and/or follow Doug on his various social pages.
